It can be tempting to table journal promotion initiatives to focus on editorial work, particularly for small teams. But having a promotion strategy is vital to publication development, and it doesn't have to take a ton of time or resources. This blog post walks through tips to develop an effective and efficient journal promotion plan.
When it comes to increasing and demonstrating journal impact, is it really all about the Impact Factor? No, there is so much more. This blog post discusses alternative journal impact measures, as well as tips for implementing them.