Determining the right marketing mix for any publication takes trial and error, but that doesn’t mean you have to start with a blank slate. You can learn a lot by observing how others are promoting their journals. This blog post spotlights examples of great digital journal promotion across disciplines to inspire your future marketing plans.
If your journal publishing program has limited resources (which most do!), it's vital to focus your promotion efforts on the channels with the most potential. So how can you do that? There's no better way than to make data-driven decisions. Here are 7 ways to leverage journal analytics to reach more authors and readers.