Are you helping readers explore the full corpus of your journal articles? Digital publishing is brimming with opportunities to resurface relevant past content to increase its potential reach and impact. We explain the what, why, and how of content resurfacing in this blog post.

Determining the right marketing mix for any publication takes trial and error, but that doesn’t mean you have to start with a blank slate. You can learn a lot by observing how others are promoting their journals. This blog post spotlights examples of great digital journal promotion across disciplines to inspire your future marketing plans.

If your journal publishing program has limited resources (which most do!), it's vital to focus your promotion efforts on the channels with the most potential. So how can you do that? There's no better way than to make data-driven decisions. Here are 7 ways to leverage journal analytics to reach more authors and readers.

It can be tempting to table journal promotion initiatives to focus on editorial work, particularly for small teams. But having a promotion strategy is vital to publication development, and it doesn't have to take a ton of time or resources. This blog post walks through tips to develop an effective and efficient journal promotion plan.