Determining the right marketing mix for any publication takes trial and error, but that doesn’t mean you have to start with a blank slate. You can learn a lot by observing how others are promoting their journals. This blog post spotlights examples of great digital journal promotion across disciplines to inspire your future marketing plans.
If your journal publishing program has limited resources (which most do!), it's vital to focus your promotion efforts on the channels with the most potential. So how can you do that? There's no better way than to make data-driven decisions. Here are 7 ways to leverage journal analytics to reach more authors and readers.
It can be tempting to table journal promotion initiatives to focus on editorial work, particularly for small teams. But having a promotion strategy is vital to publication development, and it doesn't have to take a ton of time or resources. This blog post walks through tips to develop an effective and efficient journal promotion plan.
This month, we've introduced some great new features to help journals promote their articles online, easily organize back articles and issues, and ensure anonymized peer review.
We've added a new Browse Articles page to the Scholastica website to showcase all articles published on Scholastica. Get the details!
Scholastica announces the release of the second handbook in the Scholarly Journal Promotion 101 Series - Content Resurfacing 101 for Scholarly Journals.
Scholastica announces Scholarly Journal Promotion 101, a new series of digital handbooks on scholarly journal promotion best practices. Get the first handbook - Twitter 101 for Journal Editors!