Today Scholastica announces the launch of a new series of digital handbooks on scholarly journal promotion best practices, Scholarly Journal Promotion 101. Below, get the details of the series and download the first handbook released, “Twitter 101 for Scholarly Journal Editors.” Click here to download your copy.
Does your editorial team have a promotion strategy for your journal, or are you working to develop one? If not, now’s the time to start! With more research than ever being published on the web at unprecedented speeds, it’s becoming vital for journals to take steps to ensure the articles they publish stand out. Journals must continually promote their latest articles and demonstrate their overall value as a publication scholars should frequent for top research. Many scholars are also beginning to expect promotion services from journals and to favor publications that can help their research reach as wide an audience as possible.
While editors are increasingly becoming aware of the need to create a promotion plan for their journals, determining the best way to get started can be difficult. With so many digital promotion options out there, many editors don’t know which ones to choose, and the prospect of learning to use and manage new promotion mediums can be daunting. Scholarly Journal Promotion 101, Scholastica’s new series of brief but information-packed digital handbooks, can help. Over the next few weeks we’ll be releasing 3 free handbooks on the key areas of journal promotion that your team should focus on first:
- Building a Twitter presence
- Optimizing content presentation on your journal website
- Launching a publication blog
Today marks the official release of the first in this series of handbooks, “Twitter 101 for Scholarly Journal Editors,” which overviews how to foster a successful Twitter presence for your journal, from creating a professionalized profile to building a base of followers and interacting with other accounts.
In “Twitter 101 for Scholarly Journal Editors” you’ll learn how to:
- Set up an optimal Twitter profile for your journal
- Quickly build a base of Twitter followers
- Make your profile interactive and engaging
- Become a conversation starter
The handbook is full of real-life examples of journals successfully using Twitter that you can use for inspiration. Additionally, it includes a glossary of Twitter terms to help you quickly get acquainted with the social media platform if you’re using it for the first time.
Of the social media platforms out there, Twitter is becoming a favorite among scholars with some studies reporting that 1 in 40 scholars now use it. Academics are flocking to Twitter as a place to share their latest research and start discussions about advances in their field and scholarly communication overall. With the rise of altmetrics, alternative impact indicators, sharing research on Twitter is also becoming a way to demonstrate broader impacts of research.
By joining the academic Twitter movement, your journal can become a top source of research news in scholars’ Twitter feeds and a catalyst for timely discussions about your journal’s field. Scholars will appreciate that you’re helping to expand the reach of the articles you publish as well as other research news. Over time, your Twitter presence will get your journal in front of more researchers, helping you to grow your readership, and it will demonstrate the publication reach you offer authors, helping to attract more submissions.
So, what are you waiting for? Download the free handbook “Twitter 101 for Scholarly Journal Editors” to learn how to build and expand your journal’s Twitter presence.
What has been your experience using Twitter as a tool for journal promotion? Did you find this handbook useful? Let us know in the comments section or on Twitter by tweeting at @scholasticahq!