The third handbook in the Scholarly Journal Promotion 101 Handbooks Series has arrived! Click here to download your copy of “Blogging 101 for Scholarly Journal Editors” along with the other two handbooks on Twitter and content resurfacing. Get the details of the newest handbook below!
The leading research your journal puts forth is what makes it a publication that scholars in its field should frequent, but that alone will not bring readers to your website. You have to use online channels to promote your journal’s articles and supplementary content in order to get them on scholars’ radars, guide interested readers to your site, and keep them coming back. With more scholars conducting most or all of their research online, now’s the time to start building out your journal’s online publishing and promotion strategies.
Over the last few weeks we’ve been releasing “Scholarly Journal Promotion 101,” a series of digital handbooks on key strategies you can use to raise awareness of your journal. In the first handbook, “Twitter 101 for Scholarly Journal Editors,” we overviewed steps to set up a journal Twitter profile and develop your publication’s Twitter presence. We followed up this handbook with “Content Resurfacing 101 for Scholarly Journal Editors,” a guide to strategically resurfacing or reintroducing content on your journal’s website to make readers better aware of new and past articles relevant to them. Today marks the release of the final handbook in the series - “Blogging 101 for Scholarly Journal Editors.” As the name suggests, this handbook is all about starting and maintaining a journal blog.
Have you considered launching a journal blog, but are you unsure of where to begin and what it will entail? Or do you currently have a journal blog that you’re looking to improve? If you answered yes to either of these questions this third journal promotion handbook is for you.
“Blogging 101 for Scholarly Journal Editors” overviews how to:
- Choose a compelling focus for your journal blog
- Plan a blog post content calendar
- Build a blogging team and attract guest contributors
Blogging is a great way to consistently add new content to your journal’s website, which will give returning readers reason to frequent it and improve your journal’s online discoverability. If your journal uses the traditional issue-based publishing model, you’re likely not adding new content to your website as often as you should. Blogging will help you regularly get more content on your site and enhance visitors’ reading experience at the same time. Your journal blog can have its own style and tone apart from your main publication that’s more conversational, easily digestible, and fun to read. Having a dichotomy of articles and informational blog content on your journal website will offer visitors added value and make your publication stand out.
In this new handbook we’ll show you how to approach launching or updating a journal blog in a way that provides added value to your readers and allows you to explore aspects of your publication that you’re unable to cover in regular print editions. Additionally, we’ll show you how you can allocate journal blog work among members of your team and even outside blog editors to ensure blogging doesn’t take up too much of your time.
Ready to get started? Download “Blogging 101 for Scholarly Journal Editors” today along with the complete Scholarly Journal Promotion 101 Handbooks Series.
Want more journal promotion advice and examples that you can apply to your publication? Be sure to join Scholastica and ISMTE on 9/9/16 at 10AM EST for a free webinar - Social Media & Website Optimization for Journals. This webinar will overview how to use social media to raise awareness of your journal and steps you can take to optimize your journal’s website design to improve its online reading experience. All registrants will receive a link to the webinar recording. Click here to save your spot!
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